Privacy policy

Rapid Racking Limited ("We") are committed to protecting and respecting your privacy. This policy (together with any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.rapidracking.com you are accepting and consenting to the practices described in this policy. For the purpose of the Data Protection Act 1998 (the Act), the data controller is Rapid Racking Limited of Kemble Enterprise Park, Kemble, Gloucestershire, GL7 6BQ.

1. Information we may collect from you

We may collect and process the following data about you:
Information you give us. You may give us information about you by filling in forms on our site www.rapidracking.com (our site) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site], [enter a competition, promotion or survey, leave feedback on our site and when you report a problem with our site. The information you give us may include your name, date of birth, age, postal address, e-mail address and phone number, financial and credit card information.

Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

• technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
• information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number;

Information we receive from other sources.We may receive information about you if you use any of the other websites we operate or the other products we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

2. Cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy

Read about our cookies policy here.

3. Uses made of the information

We use information held about you in the following ways: Information you give to us. We will use this information:

• to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us and to build a relationship with you;
• to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
• to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tell us;
• to notify you about changes to our products or service;
• to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:

• to administer our site and for internal training and operations, including accounting, administration, troubleshooting, data analysis, testing, research, statistical and survey purposes and providing feedback to our staff;
• to provide feedback to our staff including posting any comments, feedback, messages and other information you make about us via our site, on our intranet or other media. If you do not want Us to use your data in this way please let us know in writing;
• to enforce or apply our terms and conditions of supply available online and other agreements;
• to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
• to allow you to participate in any interactive features of our service, when you choose to do so;
• as part of our efforts to keep our site safe and secure;
• to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
• to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources.

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

4. Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

• Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
• Analytics and search engine providers that assist us in the improvement and optimisation of our site.
• Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
• If Rapid Racking Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Rapid Racking Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

5. Where we sore your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6. Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing at any time by contacting us at Rapid Racking Ltd, Kemble Enterprise Park, Kemble, Gloucestershire, GL7 6BQ or customerservices@rapidracking.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

7. Access to infomation

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

8. Changes to our privacy policy

We may make changes to our privacy policy from time to time. Such changes will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

9. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Rapid Racking Ltd, Kemble Enterprise Park, Kemble, Gloucestershire, GL7 6BQ or customerservices@rapidracking.com.

Disclaimer and copyright

It is a condition of the Company allowing you access to the material on this Website that you accept the terms and conditions of this notice. The contents of this Website are protected by copyright. The copying or incorporation into any other work of part or all of the material available on this Website in any form is prohibited save that you may print or download extracts of the materials on this site for your personal use.

INFORMATION ON THIS WEBSITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. ALL SUCH WARRANTIES ARE EXCLUDED TO THE FULLEST EXTENT PERMITTED BY LAW. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. HOWEVER THIS WEBSITE IS INTENDED FOR USE BY U.K RESIDENTS ONLY.

Information on this website may be incomplete, out of date or inaccurate and may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. The Company may also make improvements and/or changes in the products described in this information at any time without notice. It is therefore essential that you verify all such information with the Company before taking any action in reliance upon it. The Company makes no representations whatsoever about any other website which you may access through this one. When you access a website which does not belong to the Company, please understand that it is independent from the Company, and that the Company has no control over the contents of that website. In addition, a link to a non-Company website does not mean that the Company endorses or accepts any responsibility for the content, or the use, of such website. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, trojan horses and other items of a destructive nature.

IN NO EVENT WILL THE COMPANY BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE OR ON ANY OTHER HYPER-LINKED WEBSITE INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF THE COMPANY IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Cookies policy

What are cookies

Cookies are tiny text files stored on your computer when you visit certain web pages. At rapidracking.com we use cookies to keep track of what you have in your basket, and to remember you when you return to our site. To order products on rapidracking.com, you need to have cookies enabled - see the section on Managing cookies. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but see Managing cookies for help to turn them on should you need to.

Please note that cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.

As a specialist supplier of shelving and storage products, our diverse and extensive product range covers solutions suited to any environment or storage purpose. Whether industrial or office shelving, pallet racking, mezzanine floors, bins and boxes, cupboards, or handling equipment - we offer a huge selection of storage solutions for you to choose from. This means that Rapid Racking customers can select from an even wider range of specialist shelving and storage products of the highest quality. Should we not have the exact solutions our customers require, our product experts are able to source customised or specialist solutions that may not be in the standard Rapid Racking’s product offering to ensure you are provided with products that suit your requirements, space and industry entirely.

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for remarketing purposes - in other words to show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites).

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website. We know you'd expect nothing less from us, and please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

Our cookies policy

To make full use of the online shopping and personalized features on rapidracking.com, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalized features of this website by using them.

Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the 'key' that, once you're signed in, is associated with this information. However, if you'd prefer to restrict, block or delete cookies from rapidracking.com, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

Rapid Racking 'share' tools

If you take the opportunity to share rapidracking.com content with friends through social networks - such as Facebook and Twitter - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Further information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org and youronlinechoices.eu (opens in a new window - please note that we can't be responsible for the content of external websites).

Third party cookie

When you visit rapidracking.com you may notice some cookies that aren't related to Rapid Racking. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. Some of the business partners that may set cookies on rapidracking.com are:

Partner Name	What their cookies are used for
Google Analytics	Google Analytics is a tool that helps us improve the online market experience that we provide to our customers.
SDL	Is an email marketing tool. This tool uses cookies on our site in order to report the effectiveness of our email campaigns.
Live Person	Live Person is a tool that enables our website users to discuss queries and products within a live chat environment with a member of our sales team.
Ignition One	Ignition One is a cross channel acquisition tool that helps us to improve our online market place.

Managing cookies

If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them.

To enable cookies

If you're not sure of the type and version of web browser you use to access the Internet: For PCs: click on 'Help' at the top of your browser window and select the 'About' option. For Macs: with the browser window open, click on the Apple menu and select the 'About' option.

How to check cookies are enabled:
	Click on 'Tools' at the top of your browser window and select Options. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings'. Now select Allow local data to be set.
	Click on 'Tools' at the top of your browser window and select Options. Then select the Privacy icon. Click on Cookies, then select 'allow sites to set cookies'.
	Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser. Settings above Medium will disable cookies.
	Click on the Cog icon at the top of your browser window and select the 'Preferences' option. Click on 'Security', check the option that says 'Block third-party and advertising cookies'. Click 'Save'.