Soho boutique, Amathus Drinks is toasting an eye-catching new shelving system thanks to Rapid Racking’s design team. The new retail store has been fitted with industrial-style heavy duty shelving to showcase its 1000+ bottles of wines and spirits for easier shopping and more pleasurable browsing.
Rapid Racking’s Design Team has helped Soho-based Amathus Drinks to better showcase their wines, spirits and liqueurs in their new retail outlet with the installation of front-of-shop display shelving.
Rapid Racking’s Design Team were called in by Harry Georgiou, who wanted warehouse style shelving to sit at the front of his Soho store. As a specialist drinks importer, distributor and brand management company, Amathus Drinks stock over 1000 different wine, spirit and liqueur labels, all requiring a heavy duty display solution.


An aesthetic yet practical display solution.

Rapid Racking Designer, Rob Roberts who managed the project, said, “Amathus Drinks came to us interested in our heavy duty shelving range and was considering using our Rapid 1 and Rapid 2 shelving in their new wine shop. However, because an industrial feel was needed to complement the interior design of the store, we decided on the Advance range with a galvanised finish.
“Advance shelving suited the client’s needs perfectly, and the weight loading was ideal for such heavy inventory. The height requirements of this product matched Amathus’ requirements – Advance goes up to 8000mmm in height in 250mm increments and has a weight loading of up to 330kg per shelf.” Before the Advanced system could take pride of place in the shop, the previous wooden display shelving was removed from the shop by the Amathus team. The new display shelving was then installed by the SEIRS-qualified Rapid Racking team. A total of 20 bays, comprising of varying widths, were needed to line the walls of the long and narrow space. Sized to suit the stock, the shelving system is now used to display premium brands and new products, making for an eye-catching focal point around the store.

Dedicated Design Team

Harry Georgiou says: “Rob has been spot on all the time. He has made that magic transformation of the usual ‘faceless/corporate’ image of a sometimes too efficient website to the very personable and efficient service at times beyond the call of duty (whilst he was on holiday!)”
A 360º view of Amathus Drinks’ shelving solution in use can be seen at: http://www.amathusdrinks.com/wardourstreet
To find out how the Design team can create a solution for your business, call 01285 686868 or email design@rapidracking.com